Character Collection Games Performance in Bulgaria: Q1 2025

In the first quarter of 2025, character collection games in Bulgaria showcased varied performance metrics across downloads, revenue, and user engagement. Here's a closer look at the top five games based on data from Sensor Tower.

Subway Surfers experienced a notable fluctuation in weekly revenue, starting at about $151 and peaking at $292 in early January. The downloads followed a downward trend from 10.5K to 8.3K by the end of March. Meanwhile, weekly active users saw a decline from 72.7K to 64.5K.

PUBG MOBILE showed a strong revenue performance, beginning at $9.9K and culminating in a peak of $26.1K at the end of the quarter. Downloads remained relatively stable, hovering around 6.6K to 8K. Active users increased significantly from 17.3K to 34.3K, indicating growing user engagement.

EA SPORTS FC™ Mobile Soccer started the quarter with revenue at $8.7K, reaching a high of $12.9K mid-quarter before settling at $9.9K. Weekly downloads fluctuated between 5.5K and 7.4K, while active users saw a consistent rise, ending at 63K.

Lords Mobile: Kingdom Wars maintained a steady revenue stream, with slight fluctuations, peaking at $4.3K in late January. Downloads varied from 8K to a low of 1.9K in March. Active users remained around the 7K mark, highlighting a stable user base.

Free Fire x NARUTO SHIPPUDEN saw revenue climb from $2K to $3.2K in January, with a subsequent dip and recovery to $2.6K by March. Downloads started at 4.6K, experiencing minor fluctuations throughout the quarter. Active users remained robust, increasing from 84.2K to 99K.

These insights from Sensor Tower illustrate the dynamic nature of the mobile gaming market in Bulgaria, with each game exhibiting unique trends across key performance metrics. For more detailed insights and data, Sensor Tower provides comprehensive analytics to better understand market movements.